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What about our dreams? #lebazaardespensees

“The world is only swindle in the dream” Omar Khayaâm Khayaâm is so right: The world, as we’re living it is just a spoilsport of the dream. So how could we handle the pursuit of our ideal? Maybe with...

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How the mandatory “manteau” became a fashion accessory in Iran?

Instagram @RICHKIDSOFTEHRAN For those who still ignore it, in the public places in Iran, women have to wear what we call a “manteau” – manto – in Iranian. To make it simple, a manteau is a jacket...

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The succulent Persian recipe of Fessenjan by Ariana Bundy

One of the most delicious Iranian recipe is the Fessenjan or Khoresht Fessenjan composed with walnuts and pomegranate, two of the most iconic products of the Persian cuisine. Fessenjan is a 100%...

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How the Iranian scarf is ruling fashion in Tehran

DR – Pinterest The scarf is really becoming a fashion statement. In Iran first, where it is required to wear it in public spaces but also in the West, where you regularly find it in cool girls dressing...

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Royal Blue, Klein Blue, Persian Blue: all you need for your bathroom

DR Do you want a blue – green bathroom inspired by the Persian mosaics? Those colors are very strong in Iran, specially in Nishapur for instance, (one of the city of Korassan) very famous for its...

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Discover all the beauties of Iran in 4 minutes 26.

DR – Darband, Iran We were so happy when Stanislas Giroux, a French young medical resident shared with us his beautiful video of Iran: “Curves of Iran”. Here are his words, back from his inspiring...

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Travel: Escape in Mexico with great architects on NOWNESS

In this special column “Travels”, we take you sometimes very far away from Tehran, far from Paris to make you discover new cultural world and different aesthetics, all inspiring us. Travels shape the...

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When Magritte is invited at The Azad Art Gallery in Tehran

The Treachery of Images Lithography – René Magritte For the very first time in Iran some exclusives and limited edition lithographs are presented at The Azad Art Gallery of Tehran curated by Arian...

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Iran’s photos by Newsha Tavakolian for Time Magazine

“Mobina” and is 16 years old with the Hello Kitty balloon. She came with her family on a Thursday night to hang out around the lake – Newsha Tavakolian – Magnum for Time The new cover of Time magazine...

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The fashion breathe of Maryam Nassir Zadeh

Maryam Nassir Zadeh by Mark Mahaney for TIME The lovely Maryam Nassir Zadeh, Iranian designer and retailer in New York is certainly one of our favorite people in fashion and it’s been a while we’re...

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Iranian’s tribute to the victims of Paris terror attacks on November 13th

Tehran, in front of the French Embassy on November 14th – Photo by ISNA After the tragedy of Paris terror attacks on November 13th, we couldn’t write anything. We were just heartbroken. Today, we want...

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The offbeat fashion world of Iranian designer Ghazaleh Rezaei

Gisella by Ghazaleh Rezaie On Instagram, Ghazaleh Rezaie, a young Iranian fashion designer in Tehran is sharing very pop and colorful pictures where tradition meets modernity meets surrealist. The...

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Iranian food: The 4 Instagram accounts to follow in December

@farida88 Persian cuisine, rich, varied and delicious inspires us every single day day. Today we want to share with you 4 of our favorites Instagram’s account where colours, recipes, variations around...

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10 essential things you didn’t know about Iran

@Mytravelaffairs Did you plan a trip to Iran anytime soon? Do you think you know anything you need to know about this country? (really?) or do you feel Iran is a total mystery for you? No matter how...

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Hedieh Javanshir llchi is our favorite December Iranian artist

Hedieh Javanshir llchi – Quiet Invasion 2013/2014 Our favorite Iranian artist this month is definitely Hedieh Javanshir llchi. She explores the notion of duality through her artistic work: her painting...

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3 Pinterest boards on Iran we love in December

Photo: Afrascorner.com 2013 Showing Iran through pictures and photos are, to us, the very best way to talk about Iran. Nothing can express the light, the colors, the curves and the poetry of this...

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News from 2016 : Persiennes Consulting & A forecasting study on femininity,...

  @daily_persiennes 2016 will hopefully be joyful & inspired with many new ambitions, creative projects between Tehran & Paris. Naturally, Persiennes will still be the webzine you enjoy and...

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Food & Tradition: The New York Times’ recipe for “Shab-e Yalda”-a Persian...

  December 21st is the longest night of the year and the first day of winter. We call up this evening, in Persian ” Shab-e Yalda “. Yalda means “birth” and honors Mithra, divinity of Mithraism (pre...

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How Daniel Mirzapour reinvented the graphic codes of Iran & Western cultures

Alber Elbaz @danielmirzapour This week, clearly, our heart is beating for the Iranian born graphic and interior designer: Daniel Mirzapour. His sharp eyes on artistic direction and graphic design is...

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The absolute of Hafez Persian poetry #lebazaardespensées

Patterns of Hafez Tomb, Shiraz A ghazal by Hafez before celebrating the holidays is always an excellent idea. Between Love of divine, absolute love, wine metaphor, infinity and precise, melancholy and...

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