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Googoosh Fever

Googoosh 70’s If we had to retain only one iconic Iranian personality, the one pop star and the one and only Iranian singer who made all Iranian sing and dance everyday, it would be Googoosh, with no...

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The Persian wedding ans its iconic “Sofreh Aghd”

DR In Iran, nothing is more important than the marriage – Aroussi- which is a sacred institution, but like, really so sacred. We’ll discuss another time the famous Persian “Khastegari”, which consists...

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The Ultra-modern architecture of Tehran: The Sharifi-Ha House

If there was one country in the world where modernism and tradition are best friends it would defintily be Iran, specially Tehran, the rich and diverse capital city. Many Iranian architects are...

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A journey through our favorite selection of Iranian songs

Today, we would like to make you discover what would be the ideal playlist of a young Iranian. A connected young Iranian, travelling all over the country. You may feel the different influences linked...

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The art of vigilance by Saadi #lebazardespensees

“No matter how humiliated your enemy has been, remember that he is always someone to be afraid of” Gôlestan, Saadi The words of wisdom by  the great Persian poet Saadi reminds us to be always watchful...

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The spirit of Iran by famous French writer Henry Corbin

  DR If you want to talk about Iran without dealing with religion, it will get complicated. But speaking about religion without being banned the target of everybody’s opinion is even more complex. And...

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The charming beauties of Iran by National Geographic

April 2005, Shiraz, Iran. Nasih Mosque, Shiraz, Fars Province, Iran. Image by © Michele Falzone/JAI/Corbis We juste read again a beautiful report by the amazing magazine we love: National Geographic,...

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Cannes Cinema: Nahid by Ida Panahandeh

Nahid – Ida Panahandeh Nahid is the first sensitive and rigorous feature film of the 36 years old Iranian director: Ida Panahandeh. The only Iranian movie in competition last year, the feature won the...

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First time ever in Iran for Roberto Cavalli

Roberto Cavalli SS16 – Bureau Betak It’s the very first time for the famous Italian fashion house Roberto Cavalli: the opening of its flagship in Tehran, in the very chic district of Zaferanieh, North...

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Trend Alert: Headscarf on the Fall Winter 1617 runways!

Moncler FW1617 by CR Fashion Book During this New York and London fashion weeks, we spotted one unexpected iconic accessory: the headscarf! And we love it. Of course, we know it very well in Iran,...

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Interview with Anahita Ghabaian, founder of the Silk Road Gallery of Tehran

Anahita Ghabaian Etehadieh We had the chance to talk to Anahita Ghabaian Etehadieh who lives in Tehran now. She founded in 2001 the famous art gallery in Tehran: The Silk Road Gallery. Here is our...

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City Guide: Uncover the beauties of Esfehan

  Meydane Nakhshe Jahan, Ispahan Our contributor Sabrina Sadozai, back from Ispahan made us a special city guide to uncover the beauties of this amazing Persian city we call: Esfehan, Nesf e Jahan...

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A visit to The Tehran Museum Of Contemporary Art

Empress Farah Pahlavi and Andy Warhol in 1977 at The TMOCA – DR Last February, we visited the Tehran Museum of Contemporary Art: The TMOCA, as we call it is right in the center of Tehran and has been...

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Nowrooz: Iranian New Year and traditional Haft-Seen

Sofreh Haft Seen Norooz is in 11 days now!  The Persian New Year will welcome 1395 and we are so happy to share this special week with you. Norooz, its great household, its fresh flowers, delicious...

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Persian Celebration: the Fire one, Chaharshanbe Suri

Iran knows the last days of 1394, Persian calendar year, and tonight is the last Tuesday before Nowrooz (Persian New Year), “Chaharshanbe Suri” : the Fire Celebration. Chaharshanbe Suri  makes Iran...

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Norooz Pirooz!

Haft Seen @noghlemey Norooz Mobarak Doustan! We wish a wonderful Persian New Year to all The Iranians, wherever they are over the world. We wish that the light of Norooz brings joy, poetry, happiness...

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Persian song: Our favorite group those days is Shirazis Band

Persian Shirazis Band It’s a Day Off in France for Easter, that’s a perfect moment to share with you our Iranian favorite song those days by Shirazis Band: A beautiful song, an amazing video clip, very...

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The fashion breathe of Maryam Nassir Zadeh

Maryam Nassir Zadeh by Mark Mahaney for TIME The lovely Maryam Nassir Zadeh, Iranian designer and retailer in New York is certainly one of our favorite people in fashion and it’s been a while we’re...

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In Tehran, concept stores are innovating fashion

@mzonetehran Last March was the opening of the fashion concept store’s salon M Zone in Tehran and it’s “Lady’s week end” for the season. Founded 42 years ago, the concept store M Zone is one of the...

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Our inspiration of the moment

With the beautiful spring days coming up, we just wanted to share with you our Persian inspiration lately: The delicious “Sharbate Sekanjebin”, a sweet and sour syrup made with mint, vinegar, honey and...

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