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INTERVIEWS SERIES: IRAN-ITS WOMEN, ITS ICONS, ITS FASHION AND CULTURE IN THE...

Martha Kirszenbaum, Crédit :  Deborah Farnault, Los Angeles For this second interview with several French creatives about their vision of Iran, we had the pleasure to discuss with the very inspired...

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INTERVIEWS SERIES: WE ASKED QUESTIONS ABOUT IRAN TO CECILE WINCKLER,...

The French Creatives Interview Series On Iran Cécile Winckler is the co-founder of @unemployedmagazine The idea of this interviews series is to ask very simple (and sometimes obvious for Iranian...

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Women in The Iranian cinema: The i-D selection

KHOONBAZI, RAKSHAN BANI-ETEMAD We’re happy to share the i-D magazine selection of 6 inspiring Director Iranian women. All of them are absolutely gifted and tell us their story of a complex Iranian...

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The Iranian brand to follow: VAQAR, beyond the Iranian borders

Shirin & Shiva from Vaqar It’s in 2013 that the two self-taught designers based in Tehran, Shiva and Shirin decided to pursue their dream and create their ready-to-wear brand for women: VAQAR....

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The Iranian art scene by curator Martha Kirszenbaum

Neil Beloufa @ Pejman We had a great discussion with Martha Kirszenbaum, Los Angeles based curator. Back from Tehran, she talks about her vision of Iranian artistic life. Inspiring! Persiennes : Hi...

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Boteh lifestyle!

At once bohemian and luxe, “boteh gegheh” is popping up all over fabric wallpaper collections for 2017. Though it’s making a splash on the current scene, “boteh gegheh” is certainly no newcomer to...

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Food: How to survive a “Mehmooni” in Iran by Munchies (Vice)

Photo Leila Nilipour for Munchies At first it made us laugh because this guide written by Leila Nilipour for Munchies (Vice) is absolutely hilarious for anyone who knows a little bit about the Persan...

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City Guide: Uncover the beauties of Esfehan

  Meydane Nakhshe Jahan, Ispahan Our contributor Sabrina Sadozai, back from Ispahan made us a special city guide to uncover the beauties of this amazing Persian city we call: Esfehan, Nesf e Jahan...

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Food: Summer drink is “Abe talebi”

During summer, temperatures get very high in Iran, (74°C in Bandar Mahshahr!) and one of the favorite refreshing drink Persian people loves is the famous “Abe talebi”, literally “melon water”. A...

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A visit to The Niavaran Palace, residence of Mohammad Reza Shah Pahlavi...

Inside the Palace – Photo Persiennes Last week we were in Tehran and we’ve been visiting the last residence of Shah of Iran and Empress Farah Diba Pahlavi: Kajhe Niavaran. Here are some pictures we...

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Nowruz, the short movie connecting the Persian diaspora from the 70’s

  After his short movie Tehran – Geles, the Director Arash Nassiri has imagined a dialogue with the Iranian diaspora of the 70’s in Tehran. The movie, produced by Jonas Film is quiet unique: all the...

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May in Persian colors and inspiration!

It is Spring again and we wanted to share our inspiration for this time of the year we love: The deep Persian Blue of the Mosque: DR The outstanding light of Ispahan:   Golshifteh Farahani,an Iranian...

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Our inspiration of the moment

With the beautiful spring days coming up, we just wanted to share with you our Persian inspiration lately: The delicious “Sharbate Sekanjebin”, a sweet and sour syrup made with mint, vinegar, honey and...

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In Tehran, concept stores are innovating fashion

@mzonetehran Last March was the opening of the fashion concept store’s salon M Zone in Tehran and it’s “Lady’s week end” for the season. Founded 42 years ago, the concept store M Zone is one of the...

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The fashion breathe of Maryam Nassir Zadeh

Maryam Nassir Zadeh by Mark Mahaney for TIME The lovely Maryam Nassir Zadeh, Iranian designer and retailer in New York is certainly one of our favorite people in fashion and it’s been a while we’re...

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Persian song: Our favorite group those days is Shirazis Band

Persian Shirazis Band It’s a Day Off in France for Easter, that’s a perfect moment to share with you our Iranian favorite song those days by Shirazis Band: A beautiful song, an amazing video clip, very...

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Norooz Pirooz!

Haft Seen @noghlemey Norooz Mobarak Doustan! We wish a wonderful Persian New Year to all The Iranians, wherever they are over the world. We wish that the light of Norooz brings joy, poetry, happiness...

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Persian Celebration: the Fire one, Chaharshanbe Suri

Iran knows the last days of 1394, Persian calendar year, and tonight is the last Tuesday before Nowrooz (Persian New Year), “Chaharshanbe Suri” : the Fire Celebration. Chaharshanbe Suri  makes Iran...

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Nowrooz: Iranian New Year and traditional Haft-Seen

Sofreh Haft Seen Norooz is in 11 days now!  The Persian New Year will welcome 1395 and we are so happy to share this special week with you. Norooz, its great household, its fresh flowers, delicious...

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A visit to The Tehran Museum Of Contemporary Art

Empress Farah Pahlavi and Andy Warhol in 1977 at The TMOCA – DR Last February, we visited the Tehran Museum of Contemporary Art: The TMOCA, as we call it is right in the center of Tehran and has been...

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